1. There's really no such thing as "big markets or small markets" with Pro Athletes anymore. LeBron made a brand out of playing in Cleveland. Patrick Mahomes is going to make a brand playing in KC for decades. Neither are big markets. You got nationally recognized NBA players who play in miniscule markets routinely.
Everybody is global these days. Really doesn't matter what team or city you play in. The days of like "regional marketing" are long over. Playing in NY doesn't get you anything extra. In fact, all it really does is get you more scrutiny.
2. Rams really won't and can't be in on Lamar in the next 12-18 months. They don't have the picks or $ to sign him, and no real avenue to acquire either. Really doesn't matter how much money you have to spend when you don't have the assets to acquire in a trade.
3. I don't think Lamar wants a long term deal at all in the next 1-2 years, so the contract discussions are kind of moot for me.
4. Saying Steve may sell the team in the next 5-7 years isn't really going out on a limb. Dude is 62 and a multi-billionaire. If he wants to get out of the business side, and there's no interest to keep it "in the family", it would make plenty of sense to sell.
Ownership transitions mean very little to me. It's just a billionaire selling it to another billionaire. I doubt they're going to tear the place down and move it back to Indianpolis.
And keep in mind, in most cases, these guys don't own 100% of the franchise anyway, so a "sale", in a lot of cases, involves selling off portions of ownership, not the whole thing.
Precisely how Steve became primary Owner to begin with.