that's not how it works because those picks dont turn into the same players if the falcons are on the clock in stead... that's awful logic and not true
the way to judge that trade (from the falcon's angle) is how it ultimately affected the falcons not what the other team did with those picks
and lets look at what the falcons did as a team - they've mostly been out of contention with a couple of playoff experiences including last year's superbowl run but they haven't won a superbowl and havent had any continuous success year to year (in fact the entire NFC South very rarely seems to stay consistent year to year either) - julio jones won only one playoff game until last year with kyle shanahan at the offensive helm
and what is this idea that you cant get a star player without trading up? that's just false - you have a better chance of getting a star player the higher you pick but you'll notice every year there are high picks who suck and mid-lower round picks that are stars - and you know what gives you a better chance of getting one of those stars... more picks