Right. I do the opposite. Traditional 401K, Roth IRA.
I have term life insurance, both through employer (which is obviously much cheaper) and separately. I'm aware that Whole Life is significantly better, but end of day, its the same concept as encouraging max contributions to a 401K or IRA... what's the cost?
Even a baseline Whole Life insurance policy is going to cost, what, $2-3K per year, minimum, in premiums? Easily 2-3x that if you're 40-50 years old or if significant history of medical issues.
Very much continues to have the stigma of a "rich person" asset. Plus you're got to sell it to people that I'm paying my own money so that my family can live more comfortably when I die.
I have term for about a decade while my kids are young and the home loan is still significant. 10 years from now, if I die, my wife makes sufficient income that she can bury me, keep the house, pay the bills, etc. So I'll find life insurance a waste at that point.