For me, he's smart to not post the #, because I think he realizes there's no way he "wins" by doing that publicly. Anybody important within the NFL already knows what the # is, and the public will rally against him if he does.
However, the whole just denying reports, posting emoji's, etc. is just immaturity. Everybody is picking up on that at this point.
He's the guy who disputes claims by saying "wrong", but won't provide info about what was wrong about it or what the truth is. Either because he thinks the truth will hurt him, or because the thing he is denying is the truth after all.